Infant formula company Bubs is expanding into vitamin and supplements with a new range of products that will be sold at 400 Chemist Warehouse stores nationwide from October.

Vita Bubs will be available as chewable tablets and single-serve powder sachets with goat’s milk formulations aimed at newborns to 12 year olds.

Bubs’ CEO and founder Kristy Carr said the products would “address the primary immunity, bone development, digestive and cognitive health concerns parents have for their children”.

Bubs’ entry into the $2.3 billion, high-margin vitamin and mineral supplements industry will also significantly boost the company’s domestic revenue, Ms Carr said.