Baby formula brand expands into vitamins

Bubs will sell chewable tablets and powders to address 'immunity, cognitive health'

Infant formula company Bubs is expanding into vitamin and supplements with a new range of products that will be sold at 400 Chemist Warehouse stores nationwide from October.

Selection of Bubs products. Source: AAP

Vita Bubs will be available as chewable tablets and single-serve powder sachets with goat's milk formulations aimed at newborns to 12 year olds.