Marketing aimed at women is painting a catastrophised picture of menopause to help sell supplements and menopause ‘accreditation’ for workplaces, women’s health experts warn.

A joint report from the Australasian Menopause Society, Jean Hailes and Monash University says the global market for menopause products and services could be worth $40 billion by 2030, based on market analysis.  

“Unfortunately, there are powerful commercial incentives to create a ‘menopause problem’ in the minds of Australian women and Australian employers that can be ‘fixed’ by the purchase of goods and services,” the report says.

Dietary supplements — for example, iodine or isoflavone products — are a major driver for the commercial boom, according to the market analysis.