Companies catastrophising menopause to make sales, Aussie doctors warn

Many products lack 'robust evidence', says Dr Karen Magraith.
Dr Karen Magraith.

Marketing aimed at women is painting a catastrophised picture of menopause to help sell supplements and menopause ‘accreditation’ for workplaces, women’s health experts warn.

A joint report from the Australasian Menopause Society, Jean Hailes and Monash University says the global market for menopause products and services could be worth $40 billion by 2030, based on market analysis.