Doctors urged not to advertise treatments for 'wrinkles' and 'baldness'

The AMA is increasingly concerned about ads that make patients believe they need treatment for such issues

The AMA has warned doctors to steer clear of “troubling” advertisements that promote “wrinkles, loose skin and baldness” as medical conditions, or grief as needing treatment.

AMA president Dr Omar Khorshid says any advertising by doctors, including on social media platforms, must not undermine patient choice. 

“The AMA is troubled by medical advertising practices that promote unrealistic body images, particularly where these concerns relate to common features of the human lifecycle," Dr Khorshid said on Friday&nbsp