Does general practice need an elevator pitch?
A leading UK GP says being able to sum up the specialty in a sentence is key to securing government funding
Armed with a few pointed questions, a UK GP has set out to create an elevator pitch that wraps up the ‘mysterious’ ways of general practice, in 25 words or less.
Bristol-based Professor Alastair Hay says GPs need a succinct description of what the specialty involves, in order to better gain support of patients and to secure funding.
