Does including exercise on food labels cut calorie intake?

Study shows people eat an average of 65 fewer calories per meal when advised about exercise

Alerting people to the fact it will take 45 minutes of running to burn off the calories in a pizza or 13 minutes per can of soft drink is an effective way to encourage healthier food choices, a study suggests.

An example of PACE labelling.
An example of PACE labelling. Photo: BMJ

UK researchers analysed 14 studies into PACE (Physical Activity Calorie Equivalent) labelling on food, drinks and menus to see if adding this