Don’t promote yourself as ‘the doll-maker’ or ‘magic hands’: AHPRA
Pictures of women in lingerie are also banned.
New AHPRA guidelines warn cosmetic doctors to stop advertising with terms such as “doll-maker”, “sculptor”, “artist” or “magic hands”.
Two new guidelines on non-surgical cosmetic procedures will take effect in September: one regarding advertising and one setting standards for all health practitioners similar to those already in place for doctors.
The advertising guidelines, which apply to “higher-risk cosmetic procedures”, such as botox, dermal fillers or platelet-rich plasma injections, warn against “pathologising normal appearance or encouraging cosmetic procedures to fix normal variations”.
Nomenclature that “trivialises” procedures, such as doll-maker, is deemed bad practice.
