Govt needs to jazz-up vax campaign, say doctors
Australia's ads need some humour or celebrity pull, like the UK's use of Sir Elton John, say the AMA's Dr Chris Moy and media GP Dr Norman Swan
Doctors want the Federal Government to improve its COVID-19 vaccination ad campaign, amid a wave of vaccine hesitancy among Australians, who are “sitting ducks” until a large proportion are vaccinated.
Sir Elton John fronting the UK's coronavirus vax ads
The national campaign, featuring former deputy chief medical officer Dr Nick Coatsworth and other doctors, has come under fire for failing to inspire