If you bulk-bill all your patients, should you be branded a ‘Medicare practice’?
'Medicare's got the bill' is the slogan for most of the advertising.
It is a simple question that carries important answers for many doctors: if your practice bulk-bills all patients, does that make it a “Medicare practice”?
The Federal Government is now running an advertising blitz across TV, print and social media telling patients that going to a universal bulk-billing GP practice could save them hundreds of dollars a year.
The 30-second TV commercial opens inside a CGI ear canal before transitioning to a patient consultation (see video below).
When the patient pays at reception, the receptionist says, “Medicare’s got the bill” — the slogan for most of the advertising.
