A social media storm exploded over the weekend after The Daily Telegraph reported that pharmacists would be offering ‘counselling’ to women accessing emergency contraception as part of a federally funded trial.

One Labor MP claimed on Twitter it was an example of the Federal Government pushing “a not-so-subtle pro-life agenda”.

However, those looking beyond the newspaper’s headline which read ‘Talk Before Birth Control’ would find out the trial was being run by GP Professor Danielle Mazza, a long-running advocate for women to have more access to contraception.

We spoke with Professor Mazza, chair of the department of general practice at Monash University in Melbourne.