GPs have ridiculed the RACGP’s plans for a rebrand, with its proposed new logos described as “meaningless” and “like an upmarket kebab shop”.

While the college’s name will remain unchanged, it says it is planning to replace its crest with a modern emblem adapted for modern audiences and the digital age.

So far, it has unveiled five possible candidates: all in blue on a white background, with various combinations of serpent, staff and shield design elements (see below).

But an AusDoc survey suggests many RACGP members are unimpressed with the options on offer, with just 13% of respondents saying the college should replace the current crest.