Have these 4 names made palliative care more palatable?
A change in attitude is more important than a change of name, say specialists in the field
Palliative care has an image problem, but rebranding it with a new name isn’t going to help, argue palliative care specialists.
In a BMJ editorial, the University of Edinburgh-led authors cite four names that haven’t worked:
1. End-of-life care
This links palliative care inextricably with imminent death and dying in the minds of professionals and the public, the authors write.
