Health ministers backflip over moves to lift ban on doctors using patient testimonials
Australian Doctor understands that the plan to open up advertising was nixed at the 11th hour
A plan hatched by federal and state health ministers to allow doctors to use patient testimonials in their advertising is being abandoned in the wake of the cosmetic surgery review.
The review warned patients were being “bombarded” with cosmetic surgery ads on social media sites like Facebook or TikTok, especially high-income women in their 30s or 40s being offered “mummy makeovers”, as well as younger women.
