Heart Foundation forced to pull 'heartless' ads promoting GP heart checks

One ad featured a mother telling her son, 'Every time I said I loved you I was lying'

The National Heart Foundation has apologised for its controversial awareness campaign that suggests people who don't check their heart health don't love their families enough.

Heart check

The apology comes within days of ‘Heartless Words’, which includes one ad with a mother telling her son, “Every time I said I loved you I was lying.”

In another ad, a young girl sitting on her mother’s hospital bed, tells her mum: “It’s not just your heart you didn’t care about. It’s all of ours, and now we are going to have to live