Heart Foundation forced to pull ‘heartless’ ads promoting GP heart checks

One ad featured a mother telling her son, 'Every time I said I loved you I was lying'
Heart check

The National Heart Foundation has apologised for its controversial awareness campaign that suggests people who don’t check their heart health don’t love their families enough.

The apology comes within days of ‘Heartless Words’, which includes one ad with a mother telling her son, “Every time I said I loved you I was lying.”