How Google fails on probiotic information

Most of the top websites are run by companies advertising products or news outlets, study finds

Most websites that provide information about probiotics are unreliable and often tout unproven health benefits, a study finds.


After examining the first 150 websites turned up by a Google search, researchers concluded that the vast majority were run by companies advertising products or news outlets that offered incomplete information.

To take a closer look at the information consumers might be finding online, UK and Belgian researchers cleared histories and cookies from a computer and then searched on Google for 'probiotics'. They focused their analysis on