Majority of chiro ads ‘misleading’: study

An audit found 71% of chiros seemed to breach AHPRA rules

A chiropractor and academic says there are “questions about the profession’s culture” after an audit found more than half of chiropractors made misleading advertising claims online.

Dr Keith Simpson (PhD) from Murdoch University in Perth led a review of the claims made by 151 websites and Facebook pages representing 359 chiropractors.