Make messages funny, urge public health experts

As governments seek ways to push up vaccination rates, a study finds humour can be a valuable vehicle to deliver serious medical information

As governments grapple with how best to lift vaccination rates, Aussie researchers have found the value of injecting humour into health messaging.

The strategy is particularly effective for delivering information that can cause fear, and if used well, can act as an 'emotional buffer' when discussing topics such as breast and testicular cancer self-examination, safe sex, skin cancer and binge drinking, the authors say.

Scottish comedian and women's health physiotherapist Elaine Miller teamed up with Monash University researchers in Melbourne who analysed 13