Social media users who search Pinterest for information about vaccinations will now be directed only to results of credible public health organisations.

Pinterest last year took the step of no longer showing results relating to vaccine searches, in a bid to curb the spread of misinformation about vaccinations. 

Now the social media network has announced searches for “measles,” “vaccine safety” and other related health terms will return results from public health bodies, including the WHO, the Centres for Disease Control and the WHO-established Vaccine Safety Net.

“We’re taking this approach because we believe that showing vaccine misinformation alongside resources from public health experts isn’t responsible,” Pinterest said in a statement.