RACGP launches major rebrand

The college has offered up five options for its new logo, which will be unveiled to the public next year

The RACGP has announced plans for a major rebrand.


While the college’s name will remain unchanged, it says a new logo is needed to “bring our visual identity into line with the evolution of the college”.

In an explanatory video, Dr Karen Price told members this week: “A fresh logo will create a more recognisable brand that clearly shows your specialist accreditation when on display in your practice.”

GPs now have the chance to give feedback on five options: all in blue with a white background, along with serpent,