Rotting teeth aren’t a good look, health campaign tells teens
Big beverage brands are bombarding young people with 'sweet deals', say Rethink Sugary Drink
A graphic new public health campaign showing images and video of millennials with rotting teeth has been launched in a bid to curb teenagers’ consumption of sugary drinks.
The Rethink Sugary Drink campaign warns teens not to be sucked in to downing soft drinks, sports drinks or energy drinks promoted by big beverage brands’ “sweet deals”.
The campaign is the brainchild of an alliance of 19 health bodies, including Cancer Council and the Royal Australasian College of Dental Surgeons, and says many young males aged 12-24 are hooked on sugary drinks, with some consuming as much as 1.5L a day.
The campaign messaging warns:”What these brands don’t advertise is the serious damage regularly consuming sugary drinks has on your teeth.
