Spoof movies to divert patients away from GPs

Earache Strikes Back is the latest UK health campaign to push patients with minor ailments towards pharmacies

Sore Throat and the Lost Voice may not be as well-known as other films starring Harrison Ford, but the National Health Service in England is hoping its spoof movie posters will encourage patients with minor ailments to bypass their GPs.

Movie poster

Along with other, lesser-known epics, such as Earache Strikes Back, the health authority has created a series of posters to promote more use of pharmacies for less-serious health issues.

Patients are encouraged to "take the drama out of