Surgeons' college ridiculed over new logo
It is intended to look “modern and contemporary” but the new logo of the Royal Australasian College of Surgeons has been described as a “cob loaf cut at an angle” by one critic.
The college unveiled its logo design late last year to some social media ridicule.
Its original coat of arms depicting of the Greek god Apollo and Chiron the centaur atop the college motto "fax mentis incendium gloriae" (the flame of glory is the torch of the mind) had disappeared.
In its place was a big letter 'S' in a hard blue.
The revamped logo was accompanied by a college statement explaining its artistic meaning - the embodiment of a shield "with boldness and simplicity”, its curves capturing a “flame” representing “life zealousness”.