Target patients not doctors over 'low value' care, says leading clinician

Campaigns such as Choosing Wisely, which tells doctors not to do certain interventions, needs a revamp, writes Professor Ian Scott in the MJA

Campaigns targeting 'low value' care should shift focus from doctors to patients, who can be educated to ask the right questions, says a leading doctor.

Strategies aimed at educating patients have been shown to be more effective than those targeting doctors, writes Professor Ian Scott, director of internal medicine and clinical epidemiology at Princess Alexandra Hospital in Brisbane.

Yet campaigns such as Choosing Wisely Australia and the Royal Australasian College of Physicians’ EVOLVE program continue to focus on telling doctors not