TGA quietly bans doctors from advertising ‘anti-wrinkle injections’
Cosmetic doctors say the TGA could have acted ‘with more professionalism’.
A ban on advertising “dermal fillers” or “anti-wrinkle injections” has angered cosmetic doctors, who say the TGA did not provide any warning or guidance ahead of the crackdown.
The TGA quietly updated its prescription medicine advertising rules on 18 December, deleting old guidance that said the terms were acceptable because they were not advertising specific S4 drugs.
It wrote to cosmetic medicine groups in January warning that general terms like “wrinkle-reducing injection” would be now be illegal advertising in “almost all cases”.
“This is because these terms refer to (by drawing the audience’s mind to) prescription-only products,” the TGA letter stated.
