‘This isn’t going to hurt’: How a doctor job ad sparked controversy in the UK

Medical recruiter Blugibbon's Sam Whitaker assures Britons it's not trying to 'poach' struggling UK doctors with its nod to a popular book on the life of junior doctors
Sam Whitaker, Managing Director of Blugibbon.

When an Australian medical recruitment agency leaned into the sentiments in the book and TV series This is Going to Hurt, they had no idea it would create controversy — and double the applications for two Brisbane hospital jobs.

The job advertisement in the BMJ made a light-hearted reference to the popular autobiography This is Going to Hurt, by Dr Adam Kay, a former junior doctor in the UK, which was recently turned into a series streaming on Binge.