Health chiefs in England are now resorting to Harry Potter magic in a new social media campaign to lure Australian doctors to work in its troubled health system.

The campaign, called ‘The NHS Needs You’, will attempt to persuade doctors that the National Health Service, known to some as the ‘Ministry of Magic’, is a “national treasure”.

According to the UK’s Telegraph newspaper, Wordsworth, Beatrix Potter and Manchester United are also highlighted as reasons to move to the north-west, with Robin Hood and Shakespeare used to tempt Australian doctors considering moving to the Midlands.

The newspaper says that a recruitment brochure suggests those doctors who consider emigrating should consider taking the Harry Potter tour in Watford and enjoy getting around London on the “fantastically easy” public transport network.