Humans are physiologically hardwired to love and seek out sweet things. It’s an ancient survival mechanism that evolved to prepare our bodies for periods of fasting when food supplies were scarce.

Like nicotine, alcohol and other drugs, sugar activates the reward system in our brains, resulting in the release of the neurotransmitter dopamine. It feels good, so we want to do it again.

It can also give us solace when we’re down and can alleviate stress, as the dopamine hit counters cortisol, a stress hormone that is released during anxious times.

The problem is, the more sugar we ingest, the more we need to make us feel good. It’s a vicious cycle that’s hard to break.