Medical Observer Opinion

Could patients soon be filling scripts at the supermarket?

Professor Gary Mortimer
Professor Gary Mortimer
Professor Mortimer is a professor of marketing and consumer behaviour at the Queensland University of Technology.
16th September 2019

On the way home from a GP visit, your patient wanders into the supermarket to drop in their prescription at the supermarket pharmacy before heading down the bread aisle. Shopping done, they pick up their pills on the way out.

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