Do we really need to rename patients as consumers, clients and partners?
The word we use to describe those who come to see us in person, or seek our advice through other means of communication, is ancient and — according to some — outdated.
'Patient', both as a noun and an adjective, is derived from the Latin pati, which is a word for suffering.
Not long ago, people only sought a doctor’s advice when they were feeling ill. Now, more and more, we are involved in health promotion and disease prevention.
In this new role, we need to think of our relationship with those for whom we work as something very