As a GP I've made a career out of bad habits
The wellness industry sells good habits to those who can afford them but don’t need them. Superfoods for super dudes.
Turmeric, quinoa and curecumin; so easy to sell, even if hard to spell. Actually, it might be curcumin. Or cumcurin?
Not cucumber, which isn’t considered a superfood, despite those sandwiches having kept our Queen alive for longer than any other celebrity.
And I bet you Ma’am doesn’t take rhodiola root powder in her Earl Grey.
Regardless of spelling, modern society gives the worried-well ample