Over recent weeks, the alcohol industry has been drumming up media discussion around Australia’s new drinking guidelines.

Australia’s guidelines on alcohol consumption are under ongoing review by the National Health and Medical Research Council (NHMRC), with new draft guidelines expected to be released in November.

The alcohol industry has labelled the current guidelines (two standard drinks per day and four in any heavy episode of drinking) as harsh, and voiced concern the guidelines may be tightened further.

The global alcohol industry has been increasingly proactive in trying to undermine the ever-improving science on the harms associated with the product they make money from manufacturing, promoting and selling.