I was walking down a shopping aisle when I spied a sign for ‘Period Care’.

Haven’t we come a long way now, able to mention the previously unmentionable bodily function.

What a transformation from euphemisms with negative connotations, like ‘women’s sanitary products’ or ‘feminine hygiene’.

That’s when I had a flashback to my introduction to menstruation, guided by no-one less legendary than cartoon character Jiminy Cricket.