Pharma wants a slice: Millions spent on disease awareness campaigns

Big bucks are increasingly being forked out to educate the public - and prompt them into action

Watching cricket on TV, one expects a certain flavour to the ads between overs — the vibe is typically Victoria Bitter, Holden cars or tradie underwear.

This summer, however, the usual fare has been interspersed with ads about meningococcal disease, including graphic footage of a child with an amputated arm.