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For better or worse, social media definitely helps with recruitment

The good and evil aspects of Facebook are frequently debated, but the social media platform has been a clear boon for researchers — offering a cheap way of getting recruitment forms in front of 15 million Australians.


Or so you’d expect.

Writing in the Journal of Medical Internet Research, Australian researchers describe the issues they encountered recruiting subjects for a study on how parents balanced the demands of work and family.

The theory is sound. Not only is social media a widespread and cheap way of spreading the word, but