Once upon a time, getting caught in a lie, especially a hand-in-the-cookie-jar one, carried consequences. Shame, maybe a grovelling apology. A promise to do better next time.

That was so yesterday, you honest fools.

Trump hasn’t so much blurred the line between truth and fiction as bulldoze it and build a golf course on top.

Over 30,000 false or misleading statements during his first term (yes, someone actually counted) and now the past 100 days have seen him aiming ever higher to break his own record.