GPs doing routine blood tests are being brutally ‘frame-mogged’ by longevity clinics
Longevity clinic startups have better marketing teams and more focused user interfaces.
Traditional GPs are being brutally frame-mogged* by longevity startup clinics — clinics that seem to have a better marketing team and a better focus on what gets termed the User Interface.
One of my favourite marketing moves are the boasts around the number of ‘biomarkers’ that these outfits check compared with a regular checkup.
Everyone has seen the social media adverts: ‘Your GP only checks the basics — we’ll do 100 biomarkers and check 200 data points.’
It is generally total bullshit.
