Why we need to consider this new GP funding model

There is a broad rule in economics that you ‘get what you measure’.

If you measure apple pickers by the time they spend in the field, they might doze off.

If you measure apples picked, you get a lot of apples.

In the world of general practice, this means if we measure our service in <19-minute increments, we will get a lot of <19-minute consultations.