Ads give kids the wrong message about life

Some 466 US children, aged 8–11, were surveyed about material possessions, life satisfaction and advertising.

The researchers found that happier children tended to be less materialistic and unhappier children were more likely to be materialistic but only if they were regularly exposed to ads.

“It is plausible that the material values portrayed in advertising teach children that material possessions are a way to cope with decreased life satisfaction,