Give us the facts and you’ll get our attention
Clinical meetings for dinner at the end of a long consulting day have always been a convivial way to learn, meet socially with colleagues, and assess the expertise of specialists to whom we refer our patients.
GPs gain valuable insights into new treatments and procedures while collecting those all-important CME points, and pharmaceutical companies can expose us to their products.
It all sounds like a perfect formula, with a win for GPs, specialists and Big Pharma. Unfortunately this long-used method of education is in danger.