How to win over anti-vaxxers

The trick to winning over vaccination sceptics is to forcefully remind them, with personal testimony and photos of sick kids, why vaccines exist.

The method works far better than trying to dispel myths about vaccines and their supposed harm, US researchers have found.

In a new study, they questioned 315 people on their attitudes to vaccines by asking their opinion on statements that included: "The risks of side effects outweigh any potential benefits of vaccines".

Participants were then randomised into three groups.

Latest

Trending