Innovation and creativity crucial for medicine

Dr Michael Bonning
Director, beyondblue and Synergy

A 2010 STUDY of more than 1500 CEOs showed the most sought-after quality for future success was creativity. It makes sense in medicine as elsewhere. The low-hanging fruit of medical discovery has been picked; there are unlikely to be more penicillins floating onto open Petri dishes awaiting understanding of their import.

Truly, the rate of novel invention has slowed towards a natural plateau focusing only on innovations from within medicine. Great advances are