NIB ‘commoditising’ medicine with breast.com.au: Hambleton
Matt Meat, corporate affairs manager for NIB confirmed the company had bought the website, www.breast.com.au, as part of its acquisition of Real Surgeons, a component of the company’s strategy to offer Australians cosmetic surgery overseas.
The website promotes breast augmentation, implantations and reductions and puts patients in contact with plastic surgeons.
It has before and after pictures of women who have had breast surgery but points out that the procedures are generally not cheaper in South East Asia compared with Australia.
AMA president Dr Steve Hambleton said NIB’s move into medical tourism was “commoditising” medicine.“I’m not against cosmetic medicine but its got to be in balance,” he said.
“We’ve got to be really sensitive and health insurers have got to be model citizens.”
He said the website did not