When drug promotion is dressed as news

Last Friday on the Seven Network’s Today Tonight (TT), an episode on arthritis featured respected GP Dr Robert Menz, who gave a very solid interview – warning about the over-use of opioid medications, and promoting exercise and weight loss.

Dr Menz, speaking on behalf of the RACGP, would have known the episode’s byline (“Are doctors over-prescribing pain killers for arthritis?”), quite reasonably concluding the topic was worth comment.