Once a upon a time, encouraging patient involvement in health care was (relatively) simple. There was nothing positive about getting or having an acute disease, and (most) people wanted to be rid of it – as quickly as possible.
Medicine needed to know little about patient motivation and how to manipulate it, as this was largely ‘built in’.
Today we live in an era of chronic diseases. And while the outcome may be less than fully desirable, the cause of these is often quite pleasant. Take obesity, for example; it can come from