'Pill fatigue' blamed for rise in gummy vitamins

“Pill fatigue” has been cited as a primary reason for the exponential rise in demand for gummy vitamins — sugar-rich lollies dressed up as supplements — among US adults.

The controversial products, originally aimed at children, have been consistently slammed by international health experts as an example of unethical and  potentially dangerous marketing.

Yet, research shows Australian parents continue to spend $40 million each year on vitamin supplements (including the so-called