A GP telehealth corporate backed by Chemist Warehouse says it is not “trying to steal patients” from their regular GPs.

Instant Consult, which offers access via telehealth to its doctors within 15 minutes, is currently featuring in radio and TV ads funded by the pharmacy giant.

And a video promoting Instant Consult on the Chemist Warehouse YouTube channel has already been viewed more than 1.1 million times since being uploaded last month.

But with the mass marketing push, there are complaints from some GPs about Chemist Warehouse staff promoting the service to patients while they are picking up scripts.