Business will thrive despite ‘tick and flick’ consult ban, telehealth corporate says
Midnight Health is adding follow-up phone calls to its patient questionnaires, says CEO Nic Blair.
A major telehealth company built on text-based prescribing says it is hiring more GPs to meet patient demand, after reworking its business model around the Medical Board of Australia’s new guidelines.
Midnight Health, which launched in 2021 and counts private health insurer NIB as its main investor, offers $25 text-based GP assessments of conditions such as acne, menopause and erectile dysfunction.
It is a model that could land GPs in front of the medical board from 1 September.
That is when the medical board will roll out new guidelines warning doctors not to treat patients based on online questionnaires alone — so-called ‘tick and flick’ consultations.
