Strange times indeed. Humanity has been down on her knees at the hands of a virus before, but never in an age of social media.

Unlike previous pandemics, the world’s response to this strange visitor called coronavirus is being taught on the pages of social media, and the crusade against it spear-headed by politicians, news media and infuencers.

COVID-19 was announced, not in the hallowed pages of renowned journals, but heralded in by social media, and immediately coated in conspiracy theories, political shades and posturing.

The populace is hounded with ceaseless COVID-19 news, and everybody and anybody is choosing what story to tell, with the loudest and most popular posts having the most impact, regardless of the scientific evidence therein.