Can healthcare learn from media innovation?

AS YOU’VE no doubt noticed, the digital revolution is throwing up some formidable challenges, whether you work in healthcare or the media.

On Twitter, for example, critique of the work of journalists and media organisations flows fast and furious. 

In March, when ABC News 24 viewers became frustrated at the quality of coverage of the unfolding crisis in Japan, plenty of annoyed tweets were directed towards the head of the ABC, who tweets as @abcmarkscott. 

Similarly, any number of anecdotes can be found about healthcare services and professionals coming in for public criticism, whether on Facebook or Twitter, from upset patients or their families.

Learning how to manage such feedback is a challenge for any individual or organisation – perhaps particularly for those who have been used to operating from positions of power (as in the days when the gatekeepers of privileged information were a fairly select group,